Podcast: Play in new window | DownloadSubscribe: RSSImagine the worst happens with your business — perhaps one of your employees is caught trafficking goods from your warehouse, or one of your products is tainted and makes a whole flock of people sick. What would you do to handle the crisis? Having a crisis plan in […]

Podcast: Play in new window | DownloadSubscribe: RSSSorry for the tardiness of this episode. I have one correction right off the top: There is no Recommended Reading feature on the blog this week. Sadly, I lost my list of links and simply don’t have time to look them up! Apologies! And now … on with […]

Podcast: Play in new window | DownloadSubscribe: RSSThus far on Startup BizCast, we’ve talked about marketing, advertising, PR and even logo production. In this episode, we’re going to talk about techniques that use all of the above and more. Branding strategies use an across-the-board approach to create a feeling in the customer (or potential customer) […]

Podcast: Play in new window | DownloadSubscribe: RSSI’ve talked a lot on this podcast about how to make your business blog work for you, but what about using other people’s blogs to promote your business? That’s this week’s topic on Startup BizCast. I go solo to talk about what a successful blogger relations campaign can […]