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How NOT to Create your Corporate Podcast

Posted: May 1st, 2008 | By: Steve Mullen | Filed under: SEO PR Tactics, Social Media Tactics |

I just happened upon a great blog post that charts the Top 5 Corporate Podcast Mistakes to Avoid. It’s a rather old post, but the issues are valid even a couple of years later. Producing a corporate podcast is an incredible way to brand yourself and/or your business as an expert and at the same time create unique compelling content for your business website, but if you do it halfway or incorrectly then you’re just wasting your time and money.

The mistakes mentioned in the blog post include: Farming the podcast out to the computer nerd or marketing nerd in your organization, not hiring a podcast production consultant, not committing to the strategy, and not promoting your show.

For more details, head over to the Small Business Radio blog.

PS - I’ve been talking a lot about podcasting lately … I know. It’s something I’ve been working on, so it’s been on my mind. I’ll branch back out again soon … I promise! :)

 

 

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