The Power of Blogger Relations
Blogger relations is like media relations … except with blogs. Seems obvious, right? Instead of working to get media coverage, you’re working to get mentions on blogs. I had the opportunity to watch up close this week how a “hit” from a blog can be more valuable than a hit from a mainstream print publication, and thought I’d share.
PerezHilton.com is a wildly popular celebrity gossip blog that recently started posting about what it calls “worthwhile causes” every week or so. My client, Fight SMA, is an international organization working to find a cure for Spinal Muscular Atrophy, the leading genetic killer of children under two. On Monday, May 26, taking an email suggestion from a public affairs person at the organization, Perez Hilton decided to include Fight SMA on its worthwhile causes list. They (he?) posted a link to the fightsma.org website, a description of the disease, a call to donate, and a YouTube video about a child and family dealing with the disease.
Google Street View of My Neighborhood
Not really related to media relations or SEO PR, but I just noticed that Google has added street level viewing of my town in Virginia. Must be a very new thing because I use Google Maps fairly frequently and it wasn’t there last time I looked. Their photography stops within view of the entrance to my neighborhood. For example, I can see the grocery store that’s near my house. It’s interesting and kind of creepy all at the same time.
I did see that the gas at the station near my house cost $2.54 per gallon when they shot their photos.
An Update on the Google Pagerank Update
I’m flabbergasted.
I just realized a post on this blog jumped up to PR 7 in the latest Google Pagerank update! I was playing with the Smart PageRank Tool tonight, which allows you to check the pagerank of your inbound links (great tool for looking at the effectiveness of your link-building strategy) and entered in a couple of my sites and client sites. One post from this blog showed up in a couple of searches, and it jumped out at me like it was in red blinking letters. My Review of Online News Release Distribution Services, which is easily the most read post on this blog, has a pagerank higher than the front page of the blog or the front page of my public relations business!
Crazy … and very cool. I feel powerful ;)
UPDATED: I just found another post on this site that is ALSO PR 7. My Review of Online RSS Feed Generators post has also reached this lofty height. I’m thinking this trend could potentially be an indicator of what kind of content Google is favoring. It’s also proof positive that unique content is the way to strengthen your site’s standing with the search engines!
Google Pagerank Update
For those who watch these things, it appears Google has done another pagerank update. I noticed today that the front page of this blog went up to PR6, which is quite exciting really. The EndGame PR front page and Startup BizCast front page each stayed at PR5. A client website, FightSMA.org, went from PR4 to PR5. All in all, I’m happy with the update.
Social Media … Not a Fad
Still think social media is a fad that will fade away, much like the pet rock or parachute pants? Think again. According to one study, social media is rapidly reaching mainstream status.
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