Zogby Poll has Big Impact on Media Relations and Social Media

A new Zogby poll came out late last week and it has serious ramifications for media relations practitioners and for those who create social media. Since I do both, I’m particularly interested. The research found the following:

• The Internet is now the top source of news for 48% of Americans
• Two-thirds (67%) say traditional journalists are “out of touch”
• A large majority (86%) of Americans said websites are an important source of news

This should point out to all public relations professionals once and for all that we CANNOT ignore the web. If we push our client news only to traditional media, we’re missing a large portion of the client’s potential customers.

For producers of social media like podcasts, blogs, and news sites, this is extremely encouraging. It shows that the “open source” nature of online news is working.

Read more from Zogby about the survey here.

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