Seven Ways that Print Media is like Podcasting
Something occurred to me today. While there are obvious similarities between podcasting and the broadcast world, in many, many ways these two types of social media are actually more like print media than radio or television.
Here is a list of seven ways that print media is just like podcasting:
1) There’s no governing body in the United States that regulates who can own a newspaper or magazine.
The reason for this is that anyone who wants to can start a print publication. If you like, you can run a newspaper or magazine rom your mother’s basement. Ironically, this is the stereotype of a podcaster or vidcaster … a guy living out of his mother’s basement.
2) Newspapers and (particularly) magazines can fill a very small niche and be successful.
Think of all of the special interest magazines you’ve seen. I’m sure you’ll find one for people with chronic ingrown toenails if you look hard enough. Podcasts, meanwhile, are almost by definition a niche medium.
3) Once you publish something in print, it’s out there forever.
With the exception of reruns and a couple of other situations, radio and TV broadcasts hit the airwaves once and are gone forever. Newspapers, magazines, and podcasts can stick around forever if you have enough storage.
4) Magazine and newspaper readers can choose to subscribe.
Readers subscribe to the print publications they want, and it’s delivered right to them. If they prefer, they can skip subscribing and just go out and get it themselves. This is a huge similarity with audio and video podcasting.
5) Magazines and newspapers are extremely portable.
You can easily take your newspaper or magazine to work, the gym, or even into the bathroom. You can do these things with radio, but it’s pretty tough with television unless you’ve got a small portable … and my eyes aren’t good enough to see those tiny screens anyhow. Plus, once the digital TV broadcast switch happens in the U.S., all of those portable TVs that use “bunny ears” are going to be paperweights anyhow.
6) Magazines and newspapers are available when you want to consume them.
Television has solved this problem with DVRs. Traditional radio … not so much.
7) Magazines and newspapers are easy to share.
When you’re done with a magazine, you can give it to the guy or gal who has the cubicle next to yours at work. If you like a podcast, you can email the link to a buddy. Try to do that with a traditional radio show.
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Excellent post. Publishing through RSS, pod cast, blogs, etc… are booming and most of the print publishers are using these technologies. In this digital age, every person is looking for the instant reach of news and for this reason the above technologies are rising. Recently I heard about pressmart.net and this company is delivering the above services for all print publications.
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