Men Want it Quick, While Women Take Their Time
Feb 15th, 2008 by Steve
This post could go south in a big way very quickly, so let me get to the point…
Podcasting News has news today of a new report from Nielsen on Internet video habits. The report reveals significant gender differences in Internet video viewing. Apparently, men like it short and sweet (think YouTube), while women like to take their time and enjoy longer shows (like what’s on TV network sites). This is significant because it could affect how businesses produce content, and how websites create link bait. If they are targeting men, they should create short viral style videos. For women, they need to make the information more comprehensive.
Read the rest of the article here.
Tags: advertising, marketing, public relations, seo pr
