Why Your Company Should Start a Corporate Blog

Posted: February 7th, 2008 | By: Steve Mullen | Filed under: SEO PR Tactics | No Comments

If you’re in a position to influence the decision makers in your company, or (even better) if YOU are a decision maker in your company … run, don’t walk, to start a corporate blog. I’ve blathered on about this topic over and over on this blog, but if you don’t read anything else … read this:

Brodeur Journalists Survey Identifies Blogs’ Influence on Traditional News Coverage

Don’t have time to read it? I’ll boil it down for you: Journalists read blogs, and they use them to find stories.

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