Online Ads Surpass Radio Ads for the First Time


Posted: September 5th, 2007 | By: Steve Mullen | Filed under: Media News | No Comments

This isn’t really related directly to media relations OR SEO PR, but I find it facinating. According to a story at Mashable, spending for online ads is now higher than radio ads. A total of $21.7 million has been spent on online marketing in 2007, compared to $20.4 million on radio marketing.

I have no data to support this statement, but I would guess that while radio spending is down slightly over the past few years, much of the spending on online media is new spending … i.e. not shifted from radio. If anyone has data to support or dispute this, I’d love to see it.

Now if I could just get a larger piece of that online money spent on sponsorships of Startup BizCast, I’ll be in great shape!

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