10 Tips for Television News Interviews


Posted: September 26th, 2007 | By: Steve Mullen | Filed under: Media Relations Tactics, PR Tactics | 1 Comment

This week’s episode of my podcast, Startup BizCast, is related to media relations, so I thought it would be relevant to post a link here. The podcast provides small business advice, and in episode 16 I provide 10 tips for better television interviews.

Listen to the episode by heading over to the Startup BizCast blog, subscribing via iTunes, or by downloading the mp3 file directly. You can also click the button in the sidebar of this blog that says “listen now” to launch a podcast player.

So, what are the tips? Here’s a preview:

  1. Prepare in advance
  2. Don’t use jargon
  3. Be aware of time
  4. Speak in the right direction
  5. Bring a prop
  6. You’re always being interviewed
  7. Wear dark colors
  8. Don’t leave until you’re excused
  9. Record and review later
  10. SMILE!

Give it a listen for more details, and feel free to leave feedback via the Startup BizCast blog or, even better, by calling the Startup BizCast voicemail hotline at (206) 984-0860.

An Explanation of PRWeb — on Video


Posted: September 15th, 2007 | By: Steve Mullen | Filed under: SEO PR News | 1 Comment

PRWeb, the online news release distribution company, released a viral-type video today that hopes to explain the service. I’m particularly tickled by this video because I actually helped with it. I was interviewed by Common Craft, the production company that made the video, as an example of a “power user”. Yes … I’m tooting my own horn. Toot. Toot.

Here’s the video!


Where’s Our Google Pagerank Update?


Posted: September 7th, 2007 | By: Steve Mullen | Filed under: SEO PR News | 4 Comments

I wrote in this space back on July 25 that a Google Pagerank update was underway.  Guess what?  It’s not finished.  Updates usually take a week or three.  There’s a lot of buzz on the “internets” about what’s going on … everything from the update still being underway, to Google actually deciding to do away with Pagerank (or at least the displaying of Pagerank).

I don’t see Google actually eliminating PR altogether.  It’s supposedly the backbone of the search engine.  If they did away with it, they’d have to rebuild the entire house of cards.  However, eliminating the *display* of PR is a possibility.  As we know, Google is on a crusade against link spam, and much of link spam is based on getting links on the sites with the highest PR.

The most likely explanation for the delay is that Google is reconfiguring their search matrix somehow, but I have no evidence of that.  With Google, you don’t learn anything about what they’re doing until it’s already done … and even then, they don’t tell you much.

And so, this blog’s PR remains at zero.

Online Ads Surpass Radio Ads for the First Time


Posted: September 5th, 2007 | By: Steve Mullen | Filed under: Media News | No Comments

This isn’t really related directly to media relations OR SEO PR, but I find it facinating. According to a story at Mashable, spending for online ads is now higher than radio ads. A total of $21.7 million has been spent on online marketing in 2007, compared to $20.4 million on radio marketing.

I have no data to support this statement, but I would guess that while radio spending is down slightly over the past few years, much of the spending on online media is new spending … i.e. not shifted from radio. If anyone has data to support or dispute this, I’d love to see it.

Now if I could just get a larger piece of that online money spent on sponsorships of Startup BizCast, I’ll be in great shape!

Comments

A Website Built by a PR Firm?

You might think it's strange to hire a PR firm to develop your organization's website.
 
We don't.
 
We think it's a smart strategy for your site to be part of a larger PR and social media marketing plan.
 
>> Read more...

The Latest News

 
>> More news...

The Social Media PR Blog

 
>> More blog posts...

Twitter Facebook Google LinkedIn Email