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	<title>Comments on: Google Appears to Have Banned Reciprocal Linking</title>
	<atom:link href="http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/</link>
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		<title>By: Steve</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/comment-page-1/#comment-217</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 01 Sep 2007 19:38:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-217</guid>
		<description>&lt;p&gt;Hi Rose,
&lt;p /&gt;
Thanks for your comments.  I&#039;m not sure if you&#039;ve seen the &lt;a href=&quot;http://www.endgamepr.com/blog/2007/08/23/google-revises-reciprocal-linking-rule/&quot; rel=&quot;nofollow&quot;&gt;&lt;strong&gt;update to this post &lt;/strong&gt;&lt;/a&gt;or not, but I realize the guidelines have been revised.  Previously, however, they appeared to discourage reciprocal linking.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Hi Rose,</p>
<p />
Thanks for your comments.  I&#8217;m not sure if you&#8217;ve seen the <a href="http://www.endgamepr.com/blog/2007/08/23/google-revises-reciprocal-linking-rule/" rel="nofollow"><strong>update to this post </strong></a>or not, but I realize the guidelines have been revised.  Previously, however, they appeared to discourage reciprocal linking.</p>
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		<title>By: Rose</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/comment-page-1/#comment-216</link>
		<dc:creator>Rose</dc:creator>
		<pubDate>Sat, 01 Sep 2007 18:51:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-216</guid>
		<description>I think you misunderstood. No where in Google&#039;s updated webmaster guidelines does it state that reciprocal linking should be avoided or do they state they have banned linking.

It does say to avoid &quot;link schemes.&quot;

It also does mention  - &quot;Excessive reciprocal links or excessive link exchanging (&quot;Link to me and I&#039;ll link to you.&quot;)


Google&#039;s terms state &quot;Don&#039;t participate in link schemes designed to increase your site&#039;s ranking or PageRank. In particular, avoid links to web spammers or &quot;bad neighborhoods&quot; on the web, as your own ranking may be affected adversely by those links.&quot;



Quoting Google further &quot;It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links.&quot;

Linking is not against terms and having a blogroll is not against terms from what I understand, but  you should pay close attention to how you link, why you link and who you link to.</description>
		<content:encoded><![CDATA[<p>I think you misunderstood. No where in Google&#8217;s updated webmaster guidelines does it state that reciprocal linking should be avoided or do they state they have banned linking.</p>
<p>It does say to avoid &#8220;link schemes.&#8221;</p>
<p>It also does mention  &#8211; &#8220;Excessive reciprocal links or excessive link exchanging (&#8220;Link to me and I&#8217;ll link to you.&#8221;)</p>
<p>Google&#8217;s terms state &#8220;Don&#8217;t participate in link schemes designed to increase your site&#8217;s ranking or PageRank. In particular, avoid links to web spammers or &#8220;bad neighborhoods&#8221; on the web, as your own ranking may be affected adversely by those links.&#8221;</p>
<p>Quoting Google further &#8220;It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links.&#8221;</p>
<p>Linking is not against terms and having a blogroll is not against terms from what I understand, but  you should pay close attention to how you link, why you link and who you link to.</p>
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		<title>By: Media Viper &#187; Google Guruji - I must be one!!!</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/comment-page-1/#comment-215</link>
		<dc:creator>Media Viper &#187; Google Guruji - I must be one!!!</dc:creator>
		<pubDate>Fri, 17 Aug 2007 13:42:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-215</guid>
		<description>[...]  Google bans reciprocal linking [...]</description>
		<content:encoded><![CDATA[<p>[...]  Google bans reciprocal linking [...]</p>
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		<title>By: Startup BizCast #11 - Five Simple SEO Tips for Small Businesses (Steve Mullen)</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/comment-page-1/#comment-214</link>
		<dc:creator>Startup BizCast #11 - Five Simple SEO Tips for Small Businesses (Steve Mullen)</dc:creator>
		<pubDate>Wed, 15 Aug 2007 14:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-214</guid>
		<description>[...] links mentioned in this week&#8217;s episode: EndGame Public Relations Google Appears to Have Banned Reciprocal Linking Digg Del.icio.us [...]</description>
		<content:encoded><![CDATA[<p>[...] links mentioned in this week&#8217;s episode: EndGame Public Relations Google Appears to Have Banned Reciprocal Linking Digg Del.icio.us [...]</p>
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		<title>By: Steve</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/comment-page-1/#comment-213</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sun, 12 Aug 2007 13:11:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-213</guid>
		<description>The above post was originally written on August 8, but when I looked at the blog today it was gone.  I managed to recreate it using Google&#039;s cached page, which fortunately eliminates any conspiracy theories :)

Unfortunately any trackbacks and the couple of comments it had are now gone.</description>
		<content:encoded><![CDATA[<p>The above post was originally written on August 8, but when I looked at the blog today it was gone.  I managed to recreate it using Google&#8217;s cached page, which fortunately eliminates any conspiracy theories :)</p>
<p>Unfortunately any trackbacks and the couple of comments it had are now gone.</p>
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