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	<title>Comments on: Google Appears to Have Banned Reciprocal Linking</title>
	<atom:link href="http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/</link>
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	<pubDate>Wed, 27 Aug 2008 22:54:03 +0000</pubDate>
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		<title>By: Steve</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-217</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 01 Sep 2007 19:38:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-217</guid>
		<description>&lt;p&gt;Hi Rose,
&lt;p /&gt;
Thanks for your comments.  I'm not sure if you've seen the &lt;a href="http://www.endgamepr.com/blog/2007/08/23/google-revises-reciprocal-linking-rule/" rel="nofollow"&gt;&lt;strong&gt;update to this post &lt;/strong&gt;&lt;/a&gt;or not, but I realize the guidelines have been revised.  Previously, however, they appeared to discourage reciprocal linking.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Hi Rose,</p>
<p />
Thanks for your comments.  I&#8217;m not sure if you&#8217;ve seen the <a href="http://www.endgamepr.com/blog/2007/08/23/google-revises-reciprocal-linking-rule/" rel="nofollow"><strong>update to this post </strong></a>or not, but I realize the guidelines have been revised.  Previously, however, they appeared to discourage reciprocal linking.</p>
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		<title>By: Rose</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-216</link>
		<dc:creator>Rose</dc:creator>
		<pubDate>Sat, 01 Sep 2007 18:51:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-216</guid>
		<description>I think you misunderstood. No where in Google's updated webmaster guidelines does it state that reciprocal linking should be avoided or do they state they have banned linking.

It does say to avoid "link schemes."

It also does mention  - "Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")


Google's terms state "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links."



Quoting Google further "It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links."

Linking is not against terms and having a blogroll is not against terms from what I understand, but  you should pay close attention to how you link, why you link and who you link to.</description>
		<content:encoded><![CDATA[<p>I think you misunderstood. No where in Google&#8217;s updated webmaster guidelines does it state that reciprocal linking should be avoided or do they state they have banned linking.</p>
<p>It does say to avoid &#8220;link schemes.&#8221;</p>
<p>It also does mention  - &#8220;Excessive reciprocal links or excessive link exchanging (&#8221;Link to me and I&#8217;ll link to you.&#8221;)</p>
<p>Google&#8217;s terms state &#8220;Don&#8217;t participate in link schemes designed to increase your site&#8217;s ranking or PageRank. In particular, avoid links to web spammers or &#8220;bad neighborhoods&#8221; on the web, as your own ranking may be affected adversely by those links.&#8221;</p>
<p>Quoting Google further &#8220;It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links.&#8221;</p>
<p>Linking is not against terms and having a blogroll is not against terms from what I understand, but  you should pay close attention to how you link, why you link and who you link to.</p>
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		<title>By: Media Viper &#187; Google Guruji - I must be one!!!</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-215</link>
		<dc:creator>Media Viper &#187; Google Guruji - I must be one!!!</dc:creator>
		<pubDate>Fri, 17 Aug 2007 13:42:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-215</guid>
		<description>[...]  Google bans reciprocal linking [...]</description>
		<content:encoded><![CDATA[<p>[...]  Google bans reciprocal linking [...]</p>
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		<title>By: Startup BizCast #11 - Five Simple SEO Tips for Small Businesses (Steve Mullen)</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-214</link>
		<dc:creator>Startup BizCast #11 - Five Simple SEO Tips for Small Businesses (Steve Mullen)</dc:creator>
		<pubDate>Wed, 15 Aug 2007 14:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-214</guid>
		<description>[...] links mentioned in this week&#8217;s episode: EndGame Public Relations Google Appears to Have Banned Reciprocal Linking Digg Del.icio.us [...]</description>
		<content:encoded><![CDATA[<p>[...] links mentioned in this week&#8217;s episode: EndGame Public Relations Google Appears to Have Banned Reciprocal Linking Digg Del.icio.us [...]</p>
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		<title>By: Steve</title>
		<link>http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-213</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sun, 12 Aug 2007 13:11:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.endgamepr.com/blog/2007/08/08/google-appears-to-have-banned-reciprocal-linking/#comment-213</guid>
		<description>The above post was originally written on August 8, but when I looked at the blog today it was gone.  I managed to recreate it using Google's cached page, which fortunately eliminates any conspiracy theories :)

Unfortunately any trackbacks and the couple of comments it had are now gone.</description>
		<content:encoded><![CDATA[<p>The above post was originally written on August 8, but when I looked at the blog today it was gone.  I managed to recreate it using Google&#8217;s cached page, which fortunately eliminates any conspiracy theories <img src='http://www.endgamepr.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
Unfortunately any trackbacks and the couple of comments it had are now gone.</p>
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