Google Revises Reciprocal Linking Rule

I’m a bit late to the party on this one but you’ll have to give me a break. I was on vacation last week!
In the post previous to this one, I commented on Google’s decision to outlaw reciprocal linking. Now, they’ve clarified the situation somewhat. They added the word “excessive”, essentially saying [...]

Google Appears to Have Banned Reciprocal Linking

It’s been a staple of link building for websites for … well … forever. You find a site that is complementary to yours, and you ask if the owner wants to exchange links. Unfortunately, Google is now putting the kibosh on that. I picked up on this over at seostreet, which linked [...]