Podcast Features News Release Distribution Advice from PRWeb
Regular readers may know about my podcast, Startup BizCast, which offers small business advice from small business owners and other experts. If you don’t know about it … shame on you for not visiting more often!
In the latest show, which is the seventh in the series, I had the opportunity to interview Jiyan Wei, a product manager from PRWeb. Jiyan had a lot of great tips on how to optimize your news releases for online distribution. He also gave some “dos and don’ts” for online news releases, and chatted a bit about the new social media release some people are pushing. I had a great time talking with him and I hope you’ll give the episode (and others in the series) a listen.
To listen, you can go to the post on the Startup BizCast blog, load the Startup BizCast Feed in your favorite RSS reader, or click on the podcast player I’ve installed on this blog. It’s in the sidebar to the right … can’t miss it … big yellow button … says “listen now” … yup, there it is!
Enjoy the show, and don’t forget to leave me some feedback with your thoughts on the episode or tips for future shows!
PS – If you’ve been thinking about starting a podcast for your own business but don’t have the time or inclination to do it yourself, check out EndGame PR Podcast Production!
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Interesting.. do you have any information on the performance and optimisation of releases that primarily rely on a lot of non-text media?
This is conjecture on my part, but I think it would really depend on how much non-text media we’re talking about. While images, videos and sound are indexed by the search engines, I think you want to make sure there is at least a paragraph or two of keyword rich text in your release. My guess is that a release made up of nearly all non-text media wouldn’t end up being indexed properly … i.e. it might not rank very well for your targeted keywords.
I’m happy to hear from anyone who has experience with this. I’ve never posted a release that was primarily non-text media.
This speaks to the balance between user experience and SEO – an ongoing battle. What is tastiest for crawlers is not always going to be the tastiest thing for human consumption. For instance, I used to keep my Web site with straight HTML documents with very little code and few images – when I switched to WordPress, I found it easier to integrate images and video into my articles. Suddenly I noticed that my pages ranked far lower in search engines but at the same time, the experience of the people who visited my site increased (based on the positive feedback I got).
Another way to think about this is that the general Google search is really oriented around text. The reason there are video and image search engines is to index and retrieve those types of media. A release that contains a broader range of media but less text will probably have a broader impact across various search engines but if your goal is to rank highly in just the general Web search engine then it makes sense to optimize the text in the release.
Of course the ideal solution would be to offer your news in a form that is optimized for both general Web search engines, as well as multimedia-oriented search engines…that’s where we (PRWeb) come in ;)
The comment above is from Jiyan Wei, who was interviewed in the podcast … in case anyone missed that.
Thanks for hopping in, Jiyan. That was a much better answer than I gave. :)