Google Pagerank Update Underway, Maybe


Posted: July 25th, 2007 | By: Steve Mullen | Filed under: SEO PR News | 2 Comments

SEO geeks professionals around the net are abuzz today, as there’s a lot of speculation that Google is running its latest pagerank update. What does this mean for you and your website or blog? Not much. Your pagerank is actually constantly updated. However, what’s visible on the Google’s toolbar and other tools you can download that show pagerank is only updated a few times a year. BUT, if you have a high pagerank people may be more willing to link to you and see your site as an expert.

The last pagerank update gave Media Relations and SEO PR a PR3. However, right after the update I changed the directory where this blog sits from www.endgamepr.com/wordpress to www.endgamepr.com/blog, which wiped out my visible pagerank. My guess is that my little blog will end up with a PR3 or PR4. We’ll see when it’s over!

EndGame PR President Featured on How-To Podcast


Posted: July 24th, 2007 | By: Steve Mullen | Filed under: EndGame PR News, Podcasts | No Comments

I’ve been talking an awful lot about my podcasts and podcasting in general lately … perhaps too much. But, if you’ll tolerate one more, I’m pretty excited about this. The episode of the podcast One Minute How-To featuring my “How To” was released yesterday afternoon! OMHT is a show where guests try to explain how to do something in one minute or less. I chose to give tips on how to choose a business name. It was a great experience for me because the show’s host, George Smyth, is such a pro.

Here’s a link to my episode: How To Choose A Name For Your New Business.

A side note — One Minute How-To was just selected as a finalist for the 2007 Podcast Peer Awards in the “Best Short Podcast” category. Congratulations, George! Visit the PPA site to see the full list of finalists. If you are a podcaster, you can participate in the voting of your favorite podcasts in each category of finalists.

Podcast Features News Release Distribution Advice from PRWeb


Posted: July 19th, 2007 | By: Steve Mullen | Filed under: Podcasts, SEO PR Tactics, Social Media Tactics | 4 Comments

Small Business Advice for Small Business Owners - Startup BizCastRegular readers may know about my podcast, Startup BizCast, which offers small business advice from small business owners and other experts. If you don’t know about it … shame on you for not visiting more often!

In the latest show, which is the seventh in the series, I had the opportunity to interview Jiyan Wei, a product manager from PRWeb. Jiyan had a lot of great tips on how to optimize your news releases for online distribution. He also gave some “dos and don’ts” for online news releases, and chatted a bit about the new social media release some people are pushing. I had a great time talking with him and I hope you’ll give the episode (and others in the series) a listen.

To listen, you can go to the post on the Startup BizCast blog, load the Startup BizCast Feed in your favorite RSS reader, or click on the podcast player I’ve installed on this blog. It’s in the sidebar to the right … can’t miss it … big yellow button … says “listen now” … yup, there it is!

Enjoy the show, and don’t forget to leave me some feedback with your thoughts on the episode or tips for future shows!

PS – If you’ve been thinking about starting a podcast for your own business but don’t have the time or inclination to do it yourself, check out EndGame PR Podcast Production!

A New Place to Post Your Online News Releases


Posted: July 16th, 2007 | By: Steve Mullen | Filed under: PR Tactics, Recommended Sites | 1 Comment

I was informed today by Arun Agrawal from Secrets of Press Releases that he’s launched a new (and free!) service for posting news releases to the web. Personally, I’m always looking for new places to post my releases and will definitely give it a try. The site is brand new, so it doesn’t yet have a Google pagerank. However, Arun says he’s pushing it quite hard and expects a PR pretty soon.

Here’s a link to the site: Post your releases here.

Be sure to check back and let me know what you think of it!

Site note — Arun also says he’s working on a contest to help promote the site, so be sure to keep an eye out for that!

Show Your Personality When Writing for the Web


Posted: July 14th, 2007 | By: Steve Mullen | Filed under: Social Media Tactics | 1 Comment

I wanted to show an example of how outstanding writing can really make a bland announcement worth reading. Anyone who has stopped by here knows I’m a big fan of Feedburner. In fact, this is my second post in a row about them (I need to branch out .. really).

The reason I like Feedburner is not only that they offer great services for sites that utilize RSS feeds, but also that they make it seem so cool. They do this with creative and sometimes offbeat writing. To find an example, look no further than the their recent announcement about Feedburner integration for Blogspot blogs. This sounds awfully boring, particularly if you don’t have a Blogspot blog. But, after glancing at it, I ended up reading the entire thing even though I really couldn’t care much less about the actual announcement. Here’s the first sentence:

Hot on the heels of last week’s much-ballyhooed free FeedBurner for everyone, we are very excited to announce the immediate availability of one-click redirection for Blogger Blogspot blogs (note our fine use of both alliteration and first syllable congruence).

Humor, offbeat or not, gives writing a personality, and attention-grabbing copy is absolutely positively critical on the web. That last portion that’s in parentheses makes me imagine the writer would be a fun person with whom to sit down and share a beer. A lesser writer would have just laid the information out there, which might peak the interest of Blogspot customers. But, with personality like this sprinkled throughout, the writer went above and beyond the call of duty. You’ll find this sort of thing all over Feedburner, and it’s one thing that makes a successful web-based company stand out.

It’s something for everyone to think about … including yours truly!

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