Proof of the Power of Blogging for SEO


Posted: June 28th, 2007 | By: Steve Mullen | Filed under: SEO PR Tactics | No Comments

Many, many times on this blog I’ve stood on my soap box and screamed to anyone who came by that blogging is one of the best things you can do to improve your search rankings. First, fix the basic things on your site so that it’s reasonably optimized. As soon as that’s done, you should run, don’t walk, to begin blogging.

The reason is that blogging creates a keyword-rich portion of your site that can lead all kinds of people to find you. When you’ve been blogging for a little while like I have, you start to notice that visitors find you for all sorts of weird searches. Those weird searches are proof that blogging gets your site noticed by the search engines.

Here’s some proof:

Last night I was looking at the site stats for this blog and noticed that someone found it through a search for “clogged toilet advice”. I reverse engineered the search and found that this blog is ranked #14 on Google for that search. I’ve heard bloggers find odd things like this before when they go off on a tangent. You could say I’m ranked for that search because I spew … well, you know … in my posts. The more logical explanation is that one of my first posts was on how surveys can be great fodder for reporters. The survey I used as an example was one from Scott Tissue that tried to find out the most cloggable toilets in the country.

I hope the person who found me looking for advice on unclogging a toilet actually found the help they needed.

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