GoDaddy to Rescue 850K RegisterFly Domain Names

GoDaddy, the world’s largest domain name registrar, has agreed to take over 850,000 domain names managed by competitor RegisterFly. As was previously posted on this blog, RegisterFly is in a heap of financial and operational trouble. Truth is, they’ve had trouble for years. The domain names transferred to GoDaddy had been [...]

Outsourcing Journalism

You know, I’ve come to expect less-than-intelligent moves from the managers of news publications.  Despite that, I was still shocked to hear that an Internet-based news publication in Pasadena is outsourcing its reporting jobs.  How can you do that, you ask?  Well, two reporters in INDIA will be covering the Pasadena city council meetings for [...]

Fighting Back Podcast Reviewed

The Fighting Back Podcast, which is produced by the EndGame PR Podcast Production Service for client Fight SMA and its program called FighterMom, was reviewed recently by Podcaster Who’s Who. The site has a podcast of its own that reviews other podcasts. I’m wondering … what’s next? A podcast to review the [...]

News Release Writing for SEO versus Writing for Reporters

I stumbled upon some good tips from Businesswire for news release writing. They call it Writing for Robots vs. Writing for Reporters. I’ve commented on a few. My comments are in italics.
1. Choose and use your keywords. Think like your reader: What words are most likely to be searched for by people [...]

Media Relations & SEO PR Blog Has a New URL

In case you didn’t catch it in my last post (see below), this blog has a new URL. If you’ve bookmarked this site, or put it in your blogroll, or posted about it on your blog, PLEASE change the URL to www.endgamepr.com/blog. If you don’t have this blog in your blogroll … shame [...]