Social Media Growth

A nod goes to David Wilson at the Social Media Optimization blog for posting a quote that shows the incredible growth of social media. The quote was from an interesting Financial Express (warning: lots of popups) interview with the Director of Search Research at Yahoo! Research, Andrew Tomkins, and it’s simply astounding. Tomkins says the content created every day by social media like blogs, message boards, wikis, podcasts, and vlogs is now far more than traditional media.

If you look at the amount of new searchable content that is being produced every day, you will find that the amount of content that comes from the social media is much more than the amount of content that is produced by traditional, professional media (like newspapers or professionally developed web sites). In traditional media, around five gigabytes per day of content is being created. Social media content already may be at least twice that.

Social media is a category that was unknown and has shot forward in the volume of content. Almost, 10-15% of global consumption worldwide is of this kind of material rather than the traditional stuff. The jury is still not out on whether the quality per word of social media content will be lower than professional content.

Think about that. Social media now creates twice as much as all of the print, TV, and radio news operations. The negativist (yes .. I made up that word) would say a lot of the content created via social media is crap. Having worked in the traditional media, I can tell you the same can be said about newspapers, TV news, and radio news. Regardless of that, it’s easy to see why the traditional media, particularly print operations, are hurting right now. There are way too many other places to get news and information.

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